Fractional Commercial Leadership
I step in as a senior commercial leader most growing brands do not have yet. I own the strategy, run the operating rhythm, and drive results. Not just a strategy deck, but a partner in growing the business.
Meet Trey · Six years building brands at P&G. Four years growing a $40M private brands P&L 5x inside Amazon.
I take on a small number of brands at a time.
How It Starts
You do not have to commit to a retainer cold. The relationship earns its way up, from free tools, to a paid diagnostic that proves the value, to ongoing leadership.
Get a clear read on where your growth is stalling and whether the agency you already pay is earning its keep. Useful on day one, with no commitment.
A short, senior look at your business from the outside in. You walk away with a prioritized plan and a dollar figure on the upside, ready to act on with me or without me.
I step in as the senior commercial leader in your business. I own the number, set the strategy, and drive the work that moves the P&L.
Sound Familiar?
Most brands that call me are feeling at least one of these.
Every answer you get is a tactic. Bid this, fix that. I find the actual reason the number stalled and build the plan to restart it.
The reports are full of activity and short on results. I set the standard your agency runs against and hold them to it, so you can see whether they earn the fee.
After fees, ad spend, and returns, the real margin by product is a guess. I rebuild your P&L down to the product level, so every decision starts from the truth.
More budget every quarter to hold the same ground. I set the targets your spend has to hit and cut what is not paying its way.
Why Me
Most Amazon experts have never built a brand. Most brand people have never run a business inside Amazon. I have done both. Six years building brands at P&G, then four years growing a $40M private brands P&L 5x from inside Amazon.
I also do this work today. I run Amazon and ecommerce engagements for consumer brands and deliver results their founders can see in the numbers. The track record opens the door. The recent work is the proof.
And I represent your interests, not my own spend. I have no execution to sell and no ad budget to grow. I tie part of my fee to your growth, so we are working toward the same number.
Let’s Talk
We start with a short diagnostic and grow from there. Fees scale to the size of the opportunity, with no hourly billing and no long-term lock-in.
The first conversation is free, and you will leave it with a sharper read on where your growth is stuck.
Book a Free 15-Minute CallOr email trey@triostrategy.io