Growth Strategy Consulting
Strategy that
moves product.
trio is a growth strategy consultancy for consumer product companies. We help brands win retail partnerships, sharpen e-commerce performance, and bring new products to market — with the operational experience to actually get it done.
Brands & categories we've worked across
What We Do
How we help
you grow.
Product development, eCommerce, and retail partnerships. The three levers that determine whether a consumer product business scales or stalls.
Product Development & Branding
Growth Driven by Innovation
We help investors and operators identify product opportunities worth pursuing, validate the commercial case, and build the brands behind the ideas. From concept to commercialization, we draft the business plan and assemble the right supply, marketing, and distribution partners — so a concept doesn't just sound promising, it makes it to market.
Founders, early-stage consumer businesses, manufacturers exploring owned brands, and investors evaluating product concepts.
Key Capabilities
Market opportunity & whitespace analysis
Investment thesis & financial modeling
Product concept & brand positioning
Commercial viability pressure-testing
Go-to-market & launch roadmap design
E-Commerce to Retail Growth
Senior eCommerce leadership, with a path to retail
Most brands think of eCommerce as a channel. We treat it as the foundation for everything that follows — including retail distribution. We run your Amazon business, build your product roadmap, and when you are ready, open the door to retail buyers. Two ways to engage: as your Growth Partner (embedded executive) or your Strategic Advisor (senior oversight for your existing team or agency).
Established CPG brands, founder-led companies, PE portfolio companies, and brands acquired into larger CPG portfolios that need an embedded senior operator on the eCommerce channel.
Learn moreKey Capabilities
Private Label Fast Track
Tier-one retail shelves, success-based pricing
We help contract manufacturers win private label business with tier-one retailers. Trio assesses your readiness, builds your pitch with insider knowledge of how buyers evaluate suppliers, and introduces you directly to the people making sourcing decisions. After the assessment, we only earn when we deliver results — a secured RFQ, a business award, and ongoing sales.
Contract and branded manufacturers in consumables (supplements, OTC, beauty, pet, food, wellness) with private label experience seeking tier-one retail growth.
Learn moreKey Capabilities
Retail Readiness Assessment
Pitch Build & Buyer Outreach
Commercialization & Onboarding
RFQ Negotiation Support
Retailer Negotiation Command
Insider negotiation strategy, success-aligned pricing
When an RFQ resets, a pricing dispute lands, or a multi-million-dollar claim arrives, Trio builds your counter-position, your financial model, and your playbook. Immediately. An engagement that pays for itself many times over. Strictly confidential, governed by mutual NDA, delivered behind the scenes while your team runs the meetings.
Contract manufacturers, private label suppliers, and brands doing $50M+ with tier-one retailers (Amazon, Walmart, Target, Costco, CVS, Kroger) facing an active negotiation moment.
Learn moreKey Capabilities
Why trio
Why clients
choose trio.
Our background is in running businesses, not running campaigns. Clients choose trio because the strategy we build connects to the brand's full commercial playbook.
Customer-Obsessed
We have worked for the two most customer-obsessed companies on the planet in Procter & Gamble and Amazon. Understanding exactly who the customer is, what their pain points are, and how to solve them is fundamental to our philosophy, and we apply that discipline to every engagement. Few consultants have built their craft inside both of these companies.
Manufacturer & Retailer Perspective
We’ve sat on both sides of the table — as manufacturer and retailer. That dual perspective means we understand what drives buying decisions and how to position for them.
Success-Based Pricing
We share the risk. After the upfront work, we only earn when we deliver: a secured RFQ, a business award, ongoing sales, or measurable growth on Amazon. Our incentives match yours.
Principal-Level Engagement
No hand-offs to junior associates. Every engagement is led by the same person who scopes the strategy, does the analysis, and delivers the work.
The Founder
Trey Good
Product Development & Branding. At Procter & Gamble, Trey took 17 products from concept to shelf across brands like Pepto-Bismol, Prilosec, Align, and Metamucil — building the commercial case, designing pricing and promotion strategy, and navigating OTC and supplement regulatory requirements for each. At Amazon, he launched 65 more under Amazon's private label brands, identifying whitespace opportunities and turning customer insights into scalable product lines. He's grown startup brands and revitalized legacy ones — growing a 120-year-old brand by 50% in two years.
E-Commerce Strategy & Performance. Trey learned e-commerce from the manufacturer side at P&G, where digital shelf performance was a critical lever for brand growth. At Amazon, he put that knowledge to work on the retailer side — growing a $40M worldwide private brands business more than 5X in four years. More importantly, he built the operating discipline that made the growth repeatable: setting clear goals, identifying the controllable inputs that drive them, measuring weekly, and adjusting. That input-to-output rigor is the commercial operating system many agencies fail to implement.
Retail Partnerships & Distribution. Distribution is the name of the game in CPG. Trey spent seven years at P&G selling into and negotiating with major retail buyers, then four years at Amazon building a network within the world's largest retailer and understanding firsthand how buyers make decisions about their supply relationships. When you understand the incentives on both sides of the table, you stop guessing and start building strategies that align what manufacturers need with what retail buyers are actually looking for.
Get In Touch
Let's talk about
your growth.
Whether you're a manufacturer exploring private label, a brand rethinking e-commerce, or a founder building something new — we start every engagement with a conversation to understand where you are and where the real opportunity lies.